Monday, August 18, 2008
5 Simple Must-Have Marketing Techniques in Your Arsenal to Successfully Promote Your Product Online
What could be an effective way to promote your product online? This may be a question most cyber business persons are asking. When we talk about the word "effective", we cannot specifically point to just one method because one method may not work for you but might work for others. Therefore, it is important that you have, at least, evaluated all possible ways to promote a product before deciding which technique to use.
If you are selling a new product or a service (or any product or service for that matter) and you badly need exposure, there could be no other better way but to consider pay-per-click advertising. This technique will definitely give the promotion your product needs.
Pay-per-click is an online advertising technique wherein bidding of keywords is involved. You will choose which search engine where you want your advertisement to be. Of course, some amount of money is required as a starting balance. Then, you will be required to provide important information like your URL, title of your product and description and then a tender for your keywords. After signing up, all these information will appear as a link in one of the search strings each time anyone searches for the keywords you supplied. When someone clicks on your listing, your account will automatically be charged with the amount you bid for a particular keyword. The good thing about this is you only pay for each visitor that is surely interested in buying your product.
Signing up with Ezine could also be a good product promotion tool. Ezine is short for Electronic Magazine. This is a potential spot to promote your product as many Ezines build a large group of members and readers who could be your prospective buyers. There are three ways you can do your promotion using this technique. One is to create a product article, which could serve like a product review. Another way is to create a testimonial on anothers article. Usually, ezines choose and post the best testimonial from a subscriber. If you make a good testimonial, you could be featured and you will now get your chance to promote your product. Also, you can create a newsletter, which you can send to your existing subscribers.
You can also create a blogsite to promote your product. Create a blog and then collect as many readers as you can. Do this by visiting different other blogs and write testimonials. This way, the owner of the blog will notice you and might get interested with your product. There will be a big chance that he will link with you. If this blog is popular and have thousands of readers, tendency is, the readers of that blog will also become your readers. Just make sure that you create a very impressive blog design and think of a blog name that will sure catch your target markets interest.
There are still many other ways to promote products online like joining affiliate programs, including your URL and description of that site to all your outgoing email, join forums and strategize how to incorporate your promotion, get your product listed on free directory advertising and many others.
These are just some of the many ways. Find the best one that will truly help you and make sure that you understand the pros and cons of each before deciding which tool to use.
Egidijus Andreika is a creator of Click2Sell.EU - affiliate marketing network. Click2Sell offers money making opportunity with online affiliate program network. Merchants - sell your products and develop online business. Affiliates - work at home and earn money online. Visit: Click2Sell Affiliate Network - http://www.click2sell.eu
